Instagram will facilitate communication with business profiles and booking appointments

Instagram introduces updates that will help us communicate and interact with companies. As part of the announced innovations, managing your inbox of business profiles and booking dates will be even simpler.

Instagram already has over 200 million active users visiting business profiles every day, and over 150 million people talk to companies using Instagram Direct every month. No wonder that brands are eager to set up profiles and opt for this form of communication. For this reason, the developers of the application introduce an update to it that will help companies even better use it for communication.

Until now, private messages exchanged between brand accounts and potential clients were treated in the same way as conversations between individual users. When we sent a message to a company that does not follow us on Instagram, it went to the "pending" folder and was visible only after being accepted. This solution, however, is not very favorable for communication at the company-recipient level, which is why less than a day ago, the update was announced for the inbox.

All messages are visible in the main inbox. In addition, they are starred and filtered to read and unread so that we can return to the conversations that we want to track. In the coming weeks, quick responses will also be tested , which would allow for quick response to frequently asked questions.

The observation that more and more people are contacting companies through Instagram has also prompted its creators to help them take action for business profiles. CTA buttons for booking, purchasing tickets, making an appointment or starting an order will allow you to meet your needs and take action without leaving the application or buysocialfollowers.co.uk.

These CTAs are now available for activities through partner applications such as Acuity, Atom Tickets, Booksy, ChowNow, Eatstreet, Eventbrite, Fandango, GrubHub, MyTime, OpenTable, Reserve, Restorando, Resy, SevenRooms, StyleSeat, Tock and Yelp Reservations, and they will also appear soon for Appointy, Genbook, LaFourchette, MINDBODY, Schedulicity, SetMore, Shedul and Vagaro.

Their functioning is similar to this option on Facebook and is one of the biggest steps he has recently made for Instagram brands. However, some features are currently only available in certain markets.